Boko were invited to create the branding and marketing material for an exclusive new residential property development, under construction in central London. The interior was based on a stripped back New York style apartment with exposed bricks, beams and industrial pipes. They wanted to create a visual style that reflected this.
We designed a minimal look and feel, creating an exposed and very honest style to the branding. We took inspiration from the style, fashion and buzz synonymous with New York and blended it with a cool London vibe, to create the brochure concept.